Which of the Following Is a Reason Why the Use

question 63

Multiple Choice

Which of the following is a reason why the use of sales promotion has increased dramatically?

• A) Customers are more responsive to advertising.
• B) Brand loyalty is increasing.
• C) Retailers are demanding greater promotional efforts from manufacturers to boost profits.
• D) Retailers are placing a stronger emphasis on long-term results versus short-term results.
• E) Customers are less responsive to personal selling.

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Definitions:

Political Skill

The ability to effectively understand others in the organization and use such knowledge to influence others to act in ways that enhance personal and/or organizational objectives.

Comprehending Others

The process of understanding individuals' thoughts, feelings, and behaviors within the context of their experiences and communications.

Political Skill

The ability to effectively understand others at work and to use such knowledge to influence others to act in ways that enhance one’s personal or organizational objectives.

Job Performance

The manner in which an employee executes their work duties and responsibilities, often measured against pre-established criteria or objectives.