If Used on an Ongoing Basis, _____________ Can Reduce the Price

question 35

Multiple Choice

If used on an ongoing basis, _____________ can reduce the price for customers who would buy at the regular price and may also cheapen a product's image.

• A) cents-off offers
• B) rebates
• C) money refunds
• D) premiums
• E) consumer sweepstakes

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Definitions:

Customer Confidence

The trust and belief that consumers have in a company's products or services, influencing their willingness to purchase.

Rationalizer

An individual who justifies actions or decisions with logical, albeit sometimes flawed, reasoning to accommodate personal biases or avoid cognitive dissonance.

Unethical Behaviour

Actions that are considered morally wrong according to the widely accepted standards of a community or society.

Ambiguous Situations

Circumstances or scenarios that lack clarity or have multiple interpretations.