Explain How a Salesperson's Performance Can Be Evaluated

question 187

Essay

Explain how a salesperson's performance can be evaluated.

Recognize direct marketing as a promotional alternative that uses direct communication with consumers to generate specific responses.

Identify various sales promotion tools and understand their role in marketing strategies.

Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.

Assess the strengths and weaknesses associated with sales promotions and direct marketing.

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Definitions:

Needs-Based Programming

A programming approach focused on identifying and addressing the specific needs of a target population to achieve desired outcomes effectively.

Traditionalists

Individuals or groups who adhere to long-established customs, beliefs, or practices, often resisting change.

Baby Boomers

The demographic group born during the post-World War II baby boom, approximately between the years 1946 and 1964.

Generation X

Refers to the cohort of people born approximately between 1965 and 1980, known for their bridge between the baby boomers and millennials.