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Understanding Cultural Differences - GLOBE (Scenario)
John has done well in his company. In only five years, he has risen to the position of divisional manager. However, he knows that in order to rise to the level of senior management, he needs to spend some time managing abroad in his company's foreign subsidiaries. Although he has travelled to foreign countries on business and vacations, he has never lived abroad, and he wonders what cultural differences he would find. He is considering applying for a new foreign-based position, but he first wants to learn about some of the basic differences between managing in Canada and managing in a foreign country. John researched the topic of international management and found many helpful facts about various countries and their people. But perhaps the most interesting model he found was the GLOBE framework for assessing cultural differences. Using data from thousands of managers in 62 countries, the GLOBE research team identified several dimensions on which national cultures differ. As John reviewed the GLOBE rankings, he began to appreciate why managers on foreign assignments need to be incredibly sensitive to cultural differences!
-John also found out that in some countries,such as Russia,Spain,and Thailand,titles and rank are emphasized and often used to distinguish those with status from those without it.According to GLOBE research,these countries all rank high on ________.
Real Estate
Property consisting of land and the buildings on it, along with its natural resources, such as crops, minerals, or water.
Target Market Segments
Specific groups of potential customers identified by companies as the most likely to purchase their products or services.
Reposition
The strategy of changing the market position of a product or brand, often to target new demographics or market segments.
Chocolate Milk
A sweetened chocolate-flavored variety of traditional milk, often consumed as a beverage or used as a dessert ingredient.
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