Dwayne Is 24 Years Old and Has a Degree in Horticulture.He

question 97

Essay

Dwayne is 24 years old and has a degree in horticulture.He loves plants and wants to specialize in what he calls Optimum-Eco landscape design for condominium developments and office complexes.Optimum-Eco focuses on implementing a landscape that relies solely on local weather conditions,with less than 10 percent watering on top of natural rainfall.It also means that the plants,shrubs,grasses,and flowers that are planted are easily managed using a silent-gardening approach (i.e.,no power tools),which supports living and working in a quieter environment.
Dwayne smiles when people call him a plant geek! Where he is stuck is how to get the business off the ground.You are a friend of Dwayne's and understand what has to be done before a business gets launched.You tell him that he needs to articulate his idea clearly,on paper.He then needs to complete a feasibility study.
In a short essay,describe what a feasibility study is.What are the key elements of a feasibility study? What are the six questions that can be asked and answered by the study? Using the mini case above,provide two examples of how a feasibility study can assist Dwayne.

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Definitions:

Social Desirability Bias

The propensity of people to reply to questions in such a way that is perceived positively by those around them.

Minnesota Multiphasic Personality Inventory

A comprehensive psychological assessment tool used to diagnose mental disorders and assess personality structure.

Negative Response Set

A tendency to respond to questions or situations in a consistently negative way, often influencing the outcome of psychological tests and assessments.

Non-Representative Sampling

A sampling method where the participants selected for a study do not accurately reflect the larger population being studied, leading to potential bias in results.