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Growing a Web-Development Company (Scenario)

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Growing a Web-Development Company (Scenario)
Vincent and Alice are partners in a one-year-old web development business called Spy-der Web Execution. Vincent comes from a graphic design background and specializes in the look and feel of web projects. Alice comes from the computer gaming industry and is a highly experienced programmer and web developer—with a particular leaning toward Wordpress as a website backbone.
So far they have brought in less business than they had anticipated—about 25 percent less. As a result, they are operating at just a little below break even, and it is costing them about $500 a month to cover expenses (including rent on a small office space where they meet clients) . The situation is disappointing and was not anticipated by either Vincent or Alice.
As with many businesses like this that are easy to get into with little investment, they did not do a full feasibility study or business plan. They are unsure about how to divide up their responsibilities (who is responsible for what) , and therefore neither person is proactively going after new business, managing each project's budget, and determining even if they are making money on the work.
You are now in the role of advising the partners about a number of issues.
-Of all the key elements of organizing their venture,the two-person partnership would likely have been least concerned about ________.


Definitions:

Voltage-Gated Channels

Protein channels in cell membranes that open or close in response to changes in membrane potential, crucial for nerve impulse transmission.

Receptor Proteins

Proteins on the surface of cells that bind to specific molecules, initiating a biological response.

Chemical Signal Molecules

Substances released by cells that transmit messages to other parts of the body to initiate, amplify, or inhibit biological processes.

Enzymes

Biological molecules that act as catalysts to speed up chemical reactions in living organisms, crucial for metabolic processes.

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