Allowing Employees Who Resist Change to Participate in the Change

question 58

True/False

Allowing employees who resist change to participate in the change efforts has potential for a poor solution.

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Definitions:

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.

Decoding

The process of interpreting or making sense of a message or information received.

Interpretive Strategies

The ideas and frameworks that audience members bring to bear on a particular media text to understand its meaning.