Cindy's Cosmetics Continues to Offer the Same High Quality Beauty

question 29

Multiple Choice

Cindy's Cosmetics continues to offer the same high quality beauty products that it has for the last 10 years.The company is successful in its market segment and has no plans for change in the near future.The company is pursuing which type of strategy?

• A)integration
• B)stability
• C)retrenchment
• D)concentration

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Definitions:

Copying

The act of reproducing or imitating another's work or behavior. In a new definition: An essential learning process involving the replication of patterns, behaviors, or information observed in others.

Defense Mechanism

Unconscious psychological strategies used to cope with reality and maintain self-image.

Rationalization

An ego defense mechanism in which one creates acceptable reasons for unwanted or undesirable behavior.

Intellectualization

A defense mechanism in which reasoning is used to block confrontation with an unconscious conflict and its associated emotional stress.