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SWOT Analysis (Scenario) Terri Has Been Asked to Review Her Company's Strategy in Company's

question 21

Multiple Choice

SWOT Analysis (Scenario)
Terri has been asked to review her company's strategy in the cosmetics industry. Top management wants to ensure that they are aware of emerging trends and changes. Terri began reviewing a list of factors in her mind. Recently, there has been some negative publicity about cosmetics testing on animals; an industry practice that has become very controversial and increasingly unacceptable to consumers. The laboratory animals at Terri's company are well treated, but they are still used to test new products. On a positive note, industry-wide sales are up 10 percent. Women are buying more cosmetics in general, which is good news for the company. Another positive factor is their personnel. They have many good people working in the company, particularly in research and development where the expertise is exceptional. The only other negative factor noted by Terri was that last year's advertising campaign had not achieved the desired results. Something needed to be done in that department. Terri began to compile her report.
-The fact that industry-wide sales are up by 10 percent because women are buying more cosmetics would be considered a(n) ________.

Definitions:

Weak Performer

An individual who consistently fails to meet the set standards or expectations in their work or performance.

Attribution Process

The cognitive process through which individuals interpret and assign causes or reasons to their own and others' behavior.

Person Perception

The process of forming impressions and making judgments about other people's traits and characteristics.

Impression Management

The practice of consciously making efforts to control or influence the perceptions of others about a person, object, or event.