Examlex
The first step in the strategic management process is analyzing the external environment.
Abercrombie & Fitch
An American lifestyle retailer that focuses on casual wear for young consumers, known for its distinctive brand image and marketing strategies.
Market Segment
A distinct group of consumers within a broader market who share similar needs, preferences, or characteristics that a company targets with specific products or marketing strategies.
Market Development
Involves expanding the potential market through new users or new uses for a product, aiming at increasing the total market for the product.
Newly Developed Products
Refers to items that have been brought to the market recently, showcasing innovative features or advancements not previously seen.
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