BIC Is the World's Largest Producer of Ballpoint Pens

question 115

Multiple Choice

BIC is the world's largest producer of ballpoint pens.The market for ballpoint pens remains steady,but prospects for future growth are limited as new innovations in writing technology are expected to emerge.According to the BCG matrix,ballpoint pens are a ________ for BIC.

• A)question mark
• B)sleeping giant
• C)cash cow
• D)star

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Definitions:

Productivity

A measure of the efficiency of production, often quantified as the ratio of output to inputs in the production process.

Laser Printers

Devices that use laser technology to produce high-quality text and graphics on paper.

Marginal Revenue Product

The additional revenue generated from using one more unit of a factor of production, used to determine the optimal level of resource allocation.

Productivity

The measure of how efficiently goods and services are produced, often gauged by the output per unit of labor input.