In 2006,Rivera Brewing Co

question 14

Multiple Choice

In 2006,Rivera Brewing Co.expanded its involvement with the Orion Football League by signing a two-year deal with them.As part of the deal for which Rivera paid a million dollars,the brewing company would gain the rights to use the Football League's trademarks for retail promotions undertaken during the two year period.What promotional tool is Rivera using?

• A) Sponsorship
• B) Forward buying
• C) Philanthropy
• D) Lobbying
• E) Community involvement

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Definitions:

Physical Cause

An ailment or condition that can be attributed to a tangible or biological factor rather than psychological influences.

Hereditarianism

The theory that genetic inheritance is a primary determinant of human traits including intelligence, personality, and behavior.

Free Will

Free will refers to the belief that humans have the power to make choices that aren't predicated solely by biology or external forces.

Heredity

The genetic transmission of traits from parents to offspring.