Which of the Following Terms Is Defined as "A Measurable

question 27

Multiple Choice

Which of the following terms is defined as "a measurable system of marketing that uses one of more advertising media to effect a measurable response and/or transaction at any location,with this activity stored in a database?"

• A) Direct marketing
• B) Trade promotion
• C) Customer profiling
• D) Data accessing
• E) Personal selling

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Definitions:

Long-Run Curve

The graphical representation in economics of the relationship between output and input when all inputs are variable, showing potential economies of scale.

Marginal-Cost Curve

A graph that displays the cost of producing one additional unit of a good or service.

Average-Total-Cost Curve

A graph that displays the mean total cost of manufacturing across various output quantities, generally characterized by a U-shape because of the effects of economies and diseconomies of scale.

Long-Run Time Period

A duration in economics where all factors of production and costs are variable, allowing for complete adjustment.