Which of the Following Statements About Direct Marketing Is True

question 64

Multiple Choice

Which of the following statements about direct marketing is true?

• A) Its main advantage is that it is unaccountable.
• B) It is static in nature.
• C) It is restricted to direct mails.
• D) It involves a measurable response.
• E) It is non-interactive in nature.

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Definitions:

Conscience

An inner sense of what is right and wrong in one's conduct and motives, urging one toward right action.

Reality

The state of things as they actually exist, outside of perception or beliefs.

Libido

The psychic drive or energy usually associated with sexual instinct that represents a fundamental human motive force.

Repression

A psychological defense mechanism in which individuals unconsciously push disturbing thoughts, desires, or experiences from conscious awareness.