Which of the Following Is a Drawback of Direct Mails

question 58

Multiple Choice

Which of the following is a drawback of direct mails?

• A) It has a junk mail image.
• B) It is the least effective method of closing a sale.
• C) It is limited to two main formats-sales letters and brochures.
• D) Its primary disadvantage is that it reduces the effectiveness of ads in other media.
• E) It is the most uneconomical medium for business promotion.

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Definitions:

Monopolist

A market participant that is the sole seller of a product or service, having significant control over its price.

AC

Average Cost; the total cost of production divided by the number of units produced, indicating the cost per unit.

Producer Surplus

The difference between the amount producers are willing to supply goods for and the actual amount received by them when sold.

Perfectly Competitive Industry

An economic theory describing a market structure where firms sell identical products, no single buyer or seller can influence the market price, and information is freely available.