The First Step in Preparing a Radio Schedule Is To

question 50

Multiple Choice

The first step in preparing a radio schedule is to:

• A) identify stations with the greatest concentration of the advertiser's target audience by demographics.
• B) determine which time periods (dayparts) offer the most (average quarter-hour) potential buyers.
• C) construct a schedule with a strong mix of the best time periods using the stations' rate cards for guidance.
• D) gather several different stations' rate cards for comparison.
• E) set the advertising budget in terms of reach and frequency.

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Definitions:

Psychokinesis

A purported psychic ability allowing a person to influence a physical system without physical interaction.

Kinesthesia

The sense that detects bodily position, weight, or movement of the muscles, tendons, and joints, enabling physical coordination.

Sensory Interaction

The process by which multiple sensory systems combine to influence perception and behavior.

Psychokinesis

The supposed ability to move or manipulate objects with the mind without physical interaction.