Personal Selling Is the Most Costly Way to Communicate with Prospects

question 44

Multiple Choice

Personal selling is the most costly way to communicate with prospects because:

• A) it has a poor reputation among customers.
• B) it is labor intensive in nature.
• C) it does not give sales reps the flexibility to negotiate with prospects.
• D) it has high time-constraints for sales representatives.
• E) it cannot be integrated into a company's marketing strategy.

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Definitions:

Human Resource Practices

The strategies, practices, and processes used by an organization to manage its workforce.

Attracting

The process of drawing interest to a product, service, or entity, often involving marketing strategies or talent acquisition efforts.

Retaining

The act of holding back or keeping something in position, often used in the context of maintaining employees or resources.

Development and Training

Programs aimed at improving the efficiency and abilities of personnel in an organizational setting.