The Primary Goal of a Trade-Show Booth Is To

question 8

Multiple Choice

The primary goal of a trade-show booth is to:

• A) create full showings.
• B) meet qualified prospects face-to-face.
• C) find out the effectiveness of its integrated marketing communications.
• D) give its sales personnel experience away from the workplace.
• E) gain competitive intelligence.

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Definitions:

Combining Form

A form used in the construction of medical and scientific terminology to connect two word elements.

Narcotics

Drugs that dull the senses, relieve pain, and can cause sleep or stupor; often used with potential for addiction.

Central Nervous System

The part of the nervous system that consists of the brain and spinal cord, responsible for processing and integrating sensory information and responding accordingly.

Sedatives

Substances that induce sedation by reducing irritability or excitement, often used to facilitate calmness or sleep.