An IMC Should Reduce the Cost of Personal Selling By

question 82

Multiple Choice

An IMC should reduce the cost of personal selling by:

• A) eliminating the need for database management.
• B) communicating relevant information about the company before the sales call.
• C) replacing the company's sales force with customer service representatives.
• D) converting personal selling into a one-on-one medium.
• E) making personal selling labor intensive.

---

Definitions:

Papillae

Small bumps on the tongue that contain taste buds, responsible for sensing taste.

Cochlea

A spiral-shaped, fluid-filled inner ear structure that is essential for hearing, converting sound vibrations into nerve impulses.

Snail-Shaped

Describing something that resembles the spiral shape of a snail's shell, often used in reference to the cochlea in the ear.

Hair Cells

Sensory cells found in the inner ear that are critical for hearing and balance, converting mechanical sound vibrations into electrical signals.