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List three factors that make sales promotions a unique communication form.
Gays And Lesbians
Denotes individuals who identify as homosexual, meaning they are sexually and emotionally attracted to people of the same gender.
Max Weber
A German sociologist, philosopher, and political economist known for his theories on the nature of capitalism, bureaucracy, and religion.
Capitalist Economy
An economic system where private ownership and the profit motive drive production, distribution, and the allocation of resources, often resulting in a market-based economy.
Nonmaterial Culture
The aspects of a society's culture that are not physical, including beliefs, practices, norms, and values.
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