A Growing Number of Publishers Now Offer a _____ That

question 91

Multiple Choice

A growing number of publishers now offer a _____ that lets regional and national marketers deliver coupons and product samples along with the white and Yellow Pages directories.

• A)ride-along program
• B)consumer promotion program
• C)public relations activity
• D)business-to-business specialty
• E)competitive defense

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Definitions:

Vibrio

A spirillum (spiral-shaped bacterium) that is shaped like a comma. Compare with spirillum, spirochete, bacillus, and coccus.

Endospores

Resistant, dormant structures formed within some bacteria, enabling survival in harsh environmental conditions.

Exotoxins

Potent toxins secreted by bacteria that can cause damage to the host by destroying cells or disrupting normal cellular metabolism.

Capsules

In microbiology, a gelatinous covering that encloses some bacteria, enhancing their ability to cause disease.