To Write Effective Copy,a Copywriter Must

question 34

Multiple Choice

To write effective copy,a copywriter must:

• A) use past tense and passive voice.
• B) constantly use punctuations to ensure a smooth flow of words.
• C) avoid the use of contractions.
• D) use vivid language with verbs and adverbs.
• E) use clichés to help people relate to what they are reading.