In the Context of Purchasing Advertising Space,some Publishers Charge Their

question 41

Multiple Choice

In the context of purchasing advertising space,some publishers charge their clients according to click-throughs,that is:

• A) the clients need to pay when a user actually clicks on a banner ad to visit the advertiser's landing page.
• B) the clients need to pay when a user clicks to visit the Web site on which the ad is displayed.
• C) the clients need to pay only when a consumer purchases a product from the advertiser's home page.
• D) the clients need to pay in advance for uploading their ads on a Web site.
• E) the clients need to pay a fixed amount for every banner ad.

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Definitions:

Subjective Standard

A criterion for judgment based on personal feelings, tastes, or opinions rather than objective facts or evidence.

Interpret Contracts

The process of determining the legal obligations and rights of the parties involved in a contract through examination of the contract's language and structure.

Genuine Assent

A true agreement to a contract evidenced by all parties' understanding and free will to enter into the contract without any deception, coercion, or undue influence.

Common Law

A body of unwritten laws based on legal precedents established by the courts, as opposed to statutes or regulations enacted by legislative bodies.