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Using infomercials,brand managers may be able to gain a competitive advantage by going where the competition is not.
Q11: How are contests and sweepstakes similar to
Q18: One of the differences between the Internet
Q30: Which of the following would prove to
Q36: _ is defined as an "interactive process
Q40: As an advertising medium, one of the
Q41: Which of the following statements about telemarketing
Q62: A company's publics change constantly.
Q82: One of the major advantages of the
Q87: The percentage of homes in a given
Q100: Briefly describe the use of mobile billboards,