One of the Disadvantages That Commonly Plague Advertisers on Contemporary

question 24

Multiple Choice

One of the disadvantages that commonly plague advertisers on contemporary cable television is:

• A) audience fragmentation.
• B) its high advertising cost.
• C) its narrowcasting ability.
• D) the inability to pretest ads.
• E) the phenomenon of ad burnout.

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Definitions:

Pain Impulses

Neural signals that convey the sensation of pain from the peripheral nervous system to the central nervous system.

Facial Expression

The movement of the facial muscles to convey emotions and communicate nonverbally.

Facial Nerve

The seventh cranial nerve that controls the muscles of facial expression, taste sensations from the anterior two-thirds of the tongue, and the secretion of saliva and tears.

Vagus

Referring to the tenth cranial nerve (vagus nerve), which is part of the parasympathetic nervous system and controls functions of the heart, lungs, and digestive tract.