In Terms of Dayparts,television Viewing Is Highest During _____ Time

question 85

Multiple Choice

In terms of dayparts,television viewing is highest during _____ time (8 to 11 p.m.Eastern Standard Time; 7 to 10 p.m.Central Standard Time) .

• A) prime
• B) late fringe
• C) post-prime
• D) early fringe
• E) peripheral

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Definitions:

Fixed Ratio Schedules

Are ratio schedules in which the number of times a behavior must occur before it is rewarded remains constant over time.

Reinforcement Theory

A motivational theory suggesting that behavior is driven by its consequences, with rewards increasing the likelihood of repeating behaviors.

Intrinsic Motivation

The internal drive to perform an activity for its own sake and for the satisfaction it provides, rather than for some external reward.

External Agent

An individual or entity from outside an organization that acts on its behalf in a specific capacity.