In Television,gross Rating Points Refer to The

question 8

Multiple Choice

In television,gross rating points refer to the:

• A) sum of the potential number of viewers from each target audience.
• B) minimum audience share required by a national advertiser on a local station.
• C) total number of viewers of a particular media vehicle within a specific geographic area.
• D) total rating points achieved by a particular media schedule over a specific time period.
• E) targeted rating points achieved by a syndicated program during its first run.

---

Definitions:

Profit & Loss Statement

A financial report that summarizes the revenues, costs, and expenses incurred during a specific period, typically used to assess a company's financial performance.

Income

The financial gain received by an individual or a business, often obtained from a job, business operations, or investments.

Expenses

Costs incurred by a business in the process of earning revenue, such as salaries, rent, and utilities.

Financial Position

A snapshot of what a company owns (assets) and owes (liabilities), showing its net worth at a specific point in time.