If an Advertiser Wants the Lowest Rate for Airing Commercials

question 74

Multiple Choice

If an advertiser wants the lowest rate for airing commercials on the radio,he or she should order spots on a:

• A) total audience plan.
• B) cume rating plan.
• C) run-of-station basis.
• D) drive-hour basis.
• E) quarter-hour audience plan.

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Definitions:

Genetically Determined

Traits or conditions that are influenced by genes inherited from one's parents.

Complementary Characteristics

Traits or qualities that, when combined, enhance mutual effectiveness or value.

Opposites Attracting

The popular notion that individuals with differing personalities, interests, or physical traits are often drawn to each other, forming a complementary relationship.

Authoritarian Personalities

Personality traits characterized by strict adherence to authority and conformity, often at the expense of personal freedom.