In Radio Advertising,a(n)_____ Guarantees a Certain Percentage of Spots in the Better

question 42

Multiple Choice

In radio advertising,a(n) _____ guarantees a certain percentage of spots in the better dayparts if the advertiser buys a total package of time.

• A) run-of-station basis
• B) average quarter-hour rating
• C) cume audience plan
• D) total audience plan package
• E) targeted daypart plan

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Definitions:

Cash Sale

A transaction in which goods or services are exchanged for immediate payment in cash or its equivalent.

Sale of Receivables

Sale of Receivables involves a company selling its outstanding invoices to a third party to receive immediate payment, typically at a discount.

Financial Difficulty

A situation where an individual or organization struggles to meet financial obligations.

Operating Needs

The essential requirements necessary for a business to maintain and grow its operations, including working capital, equipment, and inventory.