_____ Identifies the Average Number of People Listening to a Specific

question 1

Multiple Choice

_____ identifies the average number of people listening to a specific station for at least five minutes during a 16-minute period of any given daypart.

• A) Run-of-station
• B) Total audience plan
• C) Gross rating points
• D) Average quarter-hour share
• E) Average quarter-hour audience

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Definitions:

American Option

A type of options contract that allows holders to exercise the option at any time up to and including the expiration date.

European Option

A type of options contract that can only be exercised at its expiration date, not before, as opposed to American options which can be exercised at any time before expiration.

Flexibility

The ability to adapt to changes, make decisions quickly and adjust to new conditions or environments.

Futures Contracts

Agreements to buy or sell a particular commodity or financial instrument at a predetermined future date and price.