Which of the Following Is True of Radio as an Advertising

question 26

Multiple Choice

Which of the following is true of radio as an advertising medium?

• A) Radio must compete with other activities for attention, and it always succeeds.
• B) Building a large audience through the radio is time consuming.
• C) Radio production is very expensive.
• D) Radio is a personal, one-on-one medium.
• E) Radio cannot entertain people outside their homes.

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Definitions:

Domestic Investment

The total amount of money invested in assets and businesses within a country's borders.

Economic Prosperity

A state of economic health and stability characterized by strong GDP growth, low unemployment, and high standards of living.

Foreign Direct Investment

An investment made by a firm or individual in one country into business interests located in another country, typically involving ownership of assets.

Population Growth Rate

The rate at which the number of individuals in a population increases in a given time period as a result of births, deaths, and migration, usually expressed as a percentage.