The Total Number of Different People Who Listen to a Radio

question 45

Multiple Choice

The total number of different people who listen to a radio station for at least five minutes in a quarter-hour within a reported daypart is referred to as the _____.

• A) audience participation
• B) reach potential
• C) average quarter-hour rating persons
• D) cume persons
• E) audience composition

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Definitions:

Inferior Goods

Goods for which demand decreases as the income of the consumer increases, opposite to normal goods.

Normal Goods

Goods for which demand increases as the income of consumers increases, and vice versa, holding all other factors constant.

Laffer Effect

Refers to the economic theory proposing that there is an optimal tax rate that maximizes government revenue without hindering economic growth.

Labor Supply Curve

A graphical representation of the relationship between the quantity of labor supplied and the wage rate in an economy.