_____ Refers to the Duration of an Advertising Message or Campaign

question 100

Multiple Choice

_____ refers to the duration of an advertising message or campaign over a given period of time.

• A) Frequency
• B) Continuity
• C) Effective reach
• D) Attention value
• E) Medium value

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Definitions:

Self-Determination

The process by which individuals control their own lives and make their own choices.

Control

The power to influence or direct behavior and the course of events in a business or organization.

Incredible Tenacity

Exceptional determination and persistence in facing obstacles or pursuing goals.

Small Business Owner

An individual who owns and operates a business entity which is usually defined by a lower number of employees or lower revenue compared to regular-sized corporations or businesses.