Which of the Following Is True of the First Step

question 17

Multiple Choice

Which of the following is true of the first step in the print production process?

• A) An advertising budget is established.
• B) Approved creative concepts are submitted to the production department.
• C) Storyboards are shown to the advertiser for approval.
• D) The ad concept is approved.
• E) The product's feature, benefits, and advantages are determined.

Understand the nature of creativity in the entrepreneurial process.

Grasp the critical factors in initial public offerings and capital markets.

Recognize the dominance of particular types of businesses in the U.S. economy.

Identify the initial steps of transforming creativity into opportunity.

---

Definitions:

Distributed Practice

A learning strategy that involves spreading out study sessions or practice over a period of time, as opposed to massing them together.

Statistics Class

An educational course focused on the study of data collection, analysis, interpretation, and presentation methods.

Hierarchical Organization

A system or organization where entities are ranked one above the other according to status or authority.

Cram

The act of intensive memorization or study in a very short period of time, often used as a strategy before exams.