Which of the Following About Developing Copy for Radio Advertising

question 42

Multiple Choice

Which of the following about developing copy for radio advertising holds true?

• A) Radio copy must avoid being intrusive in order to attract and hold the attention of listeners.
• B) It is important to include characters in the radio copy that sound highly exotic in order to grab listeners' attention.
• C) It is challenging, yet essential to make the radio copy script fit the time slot.
• D) Radio copy should use a large number of homonyms to ensure the message is clear.
• E) Radio copy should represent an overzealous effort to attract listeners.

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Definitions:

Leaders

Persons who guide, direct, or influence others towards achieving specific goals or visions.

Millennials

A generational cohort following Generation X, typically identified as individuals born from the early 1980s to the mid-1990s.

Individualistic

A cultural orientation where the emphasis is on personal independence and the individual's rights are valued over group goals.

Extrinsic Rewards

Rewards that are externally given to motivate behavior or performance, such as money, perks, or recognition.