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In addition to tangible benefits,customers are often motivated by symbolism-what the brand name means to them,to associates,or to some social reference group.
Hemolysis
The rupturing of red blood cells, which releases hemoglobin.
Capillary puncture
A technique for obtaining blood samples by puncturing the capillaries, often done on the fingertip or earlobe.
Coagulation
The process by which a clot forms in blood.
Venipuncture
The puncture of a vein, usually with a needle, for the purpose of drawing blood.
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