The Difference Between a Big Idea and a Strategy Is

question 53

True/False

The difference between a big idea and a strategy is that a big idea describes the direction the IMC message should take while a strategy gives it life.

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Definitions:

Schedule of Reinforcement

refers to the strategy for timing and application of rewards to encourage or strengthen desired behaviors in behavioral psychology.

Contingent Reinforcement

A type of conditioning in which a reward or punishment (the reinforcement) is given only after the desired response or behavior occurs, making it contingent on the behavior.

Sales Goals

Targets set by a business or sales team to achieve a specific amount of sales revenue within a certain timeframe.

Secondary Reinforcers

Stimuli which become reinforcing through their association with a primary reinforcer, not inherently rewarding themselves.