The Techniques Used During _____,A Category of IMC Research,are Portfolio

question 50

Multiple Choice

The techniques used during _____,a category of IMC research,are portfolio tests,storyboard tests,consumer juries,matched samples,mechanical devices,and psychological rating scales.

• A) advertising strategy research
• B) message posttesting
• C) message pretesting
• D) media selection
• E) creative concept research

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Definitions:

Absolute Advantage

The ability of an individual, company, or country to produce a good or service at a lower cost per unit than competitors.

Computers

Electronic devices capable of executing a set of instructions to perform a vast array of tasks, from basic calculations to complex data processing and analysis.

Comparative Advantage

The ability of an entity to produce a good or service at a lower opportunity cost than another.

Tulips

A type of flowering plant that is widely cultivated for its bright, large, and often colorful flowers.