Ads Based on Negatively Originated Motives Resonate with the Audience

question 24

Multiple Choice

Ads based on negatively originated motives resonate with the audience by being highly _____.They offer relief from some problem.

• A) informational
• B) transactional
• C) emotional
• D) transformational
• E) rational

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Definitions:

Preconventional Level

The first level of Kohlberg's stages of moral development, where behavior is governed by the consequences of the action and compliance with rules to avoid punishment or gain rewards.

Moral Reasoning

The process of determining what is right or wrong in a specific situation, based on ethical principles, values, and beliefs.

Lawrence Kohlberg

A psychologist known for his theory of moral development, which outlines how ethical reasoning and morality evolve throughout different stages of human life.

Cognitive Development

The process by which individuals acquire and understand knowledge, form concepts, solve problems, and gain insights.