Which of the Following Appeals Will a Marketer Use to Target

question 23

Multiple Choice

Which of the following appeals will a marketer use to target a consumer's safety needs?

• A) Economy in purchase
• B) Simplicity
• C) Durability
• D) Personal comfort
• E) Appetite

Identify the common reasons behind smoking initiation and maintenance.

Understand the health risks associated with passive smoking.

Recognize smoking-related diseases and the impact of smoking on health.

Understand the effectiveness of educational and government interventions in reducing smoking rates.

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Definitions:

Quiet Voice

A soft or subdued tone of voice that may reflect calmness, uncertainty, or a desire not to attract attention.

Western Industrialized Countries

Nations primarily located in the Western Hemisphere that are characterized by high levels of industrialization, advanced technological infrastructure, and higher standards of living.

Finger Tapping

A simple motor task used in psychological and neurological tests to assess motor speed, coordination, and sometimes cognitive abilities.

Western Industrialized Countries

Nations in the Western Hemisphere that have advanced systems of production, transportation, and communication, characterized by a high standard of living.