In IMC,the ______ Refer(s)to the Step-By-Step Procedure Used to Discover

question 86

Multiple Choice

In IMC,the ______ refer(s) to the step-by-step procedure used to discover original ideas and reorganize existing concepts in new ways.

• A) product concept
• B) creative process
• C) copy platform
• D) advertising pyramid
• E) work plan

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Definitions:

Request For Proposal

A formal document issued by an organization soliciting bids from potential vendors or service providers for a specific project or service.

External Party

An individual or organization that is outside the primary organizations or individuals involved in a particular situation or transaction.

Contract Bid

The process of submitting a proposal to undertake a specific project or job, often within a competitive context.

Strict Guidelines

Rigorous and precise instructions or rules that must be followed carefully.