Which of the Following Is True of Creatives in the Explorer

question 40

Multiple Choice

Which of the following is true of creatives in the Explorer role?

• A) They search for a key verbal or visual concept and implement it.
• B) They experiment and play with a variety of approaches, looking for an original idea.
• C) They evaluate the results of experimentation and decide which approach is most practical.
• D) They overcome excuses, idea killers, setbacks, and obstacles to bring a creative concept to realization.
• E) They review the creative brief and the marketing and advertising plan.

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Definitions:

Traceable Fixed Expenses

Fixed costs that can be directly linked to a specific business segment, department, or product and would disappear if the segment was eliminated.

Variable Expenses

Costs that change in proportion to business activity or production volume, such as materials costs, direct labor, and utilities for machinery.

Minimum Required Rate Of Return

The lowest acceptable return on an investment, used as a benchmark for evaluating potential investments.

Average Operating Assets

This refers to the average value of the assets used in operations over a certain period, which can indicate the efficiency of asset use in generating income.