Which of the Following Is True of Attention,the First Step

question 100

Multiple Choice

Which of the following is true of attention,the first step of the creative pyramid?

• A) It involves carrying the prospective customer to the heart of the message.
• B) It involves establishing credibility for claims about the product or service.
• C) It involves encouraging prospects to picture themselves enjoying the benefits of the product or service.
• D) It involves breaking through consumers' physiological screens.
• E) It involves making it easy for people to act, sometimes through either a toll-free phone number or an attractive Web site.

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Definitions:

Unstructured

Refers to data or information that does not have a predefined data model or is not organized in a predefined manner, making it difficult to process and analyze.

Organization's Memory

The cumulative body of knowledge, information, and data that an organization accumulates over time, which is accessible for decision-making and learning purposes.

Data Mart

A low-cost, scaled-down version of a data warehouse that is designed for the end-user needs in a strategic business unit (SBU) or a department.

Scaled-Down

Refers to a reduced or simplified version of something, especially designed to meet specific criteria or fit within certain limitations.