Which of the Following Is the Purpose of an Advertising

question 36

Multiple Choice

Which of the following is the purpose of an advertising plan?

• A)To determine what to communicate through ads
• B)To plan activities that will solve one or more of the marketing problems
• C)To translate marketing and advertising objectives and strategies into goals that media can accomplish
• D)To translate media goals into general guidelines that will control the planner's selection and use of media
• E)To determine which broad class of media best fulfills the predetermined criteria

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Definitions:

Technologically-Inclined

Possessing a natural interest or skill in technology and the use of technological tools and processes.

Negligence

A failure to exercise the care that a reasonably prudent person would exercise in similar circumstances, leading to harm or damage.

Condition Subsequent

A condition under which the obligations of a contract will end.

Mutual Release

An agreement between two parties in which each side agrees to release the other from any possible claims or liabilities arising from a certain event or situation.