The Second Step in the Creative Pyramid,_____,carries the Prospective Customer-Now

question 18

Multiple Choice

The second step in the creative pyramid,_____,carries the prospective customer-now paying attention-to the heart of the message.

• A) conviction
• B) credibility
• C) interest
• D) action
• E) desire

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Definitions:

Interest Act

Legislation that stipulates regulations regarding the calculation and payment of interest on various types of loans and debts.

Criminal Code

is a document that compiles all criminal laws and procedures in a particular jurisdiction.

Vulnerable State

A condition in which an individual or group is unable to protect themselves against significant harm or exploitation due to various factors.

Consumer Transactions

Deals or exchanges of goods or services between sellers and individuals who purchase them for personal, family, or household use.