Which of the Following Statements About a Medium's Audience Is

question 97

Multiple Choice

Which of the following statements about a medium's audience is true?

• A)It is unethical for media vehicles to try to attract advertisers by using audience demographics.
• B)Data on the size of media audiences are almost nonexistent.
• C)The media planner needs to know how closely the medium's audience matches the target market profile.
• D) Audience refers to the number of people who remember seeing or hearing an ad.
• E) The media planner is not concerned about media audience size because all information on audience demographics is typically fabricated.

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