Media Planners Select _____ That Refer to Particular Magazines or Shows

question 92

Multiple Choice

Media planners select _____ that refer to particular magazines or shows according to how well they "deliver" or expose the message to the media audience that most closely resembles the desired target consumer.

• A) personal communications
• B) media schedules
• C) collateral materials
• D) media vehicles
• E) testimonials

---

Definitions:

Educational Status

Refers to the level of education that an individual has attained, often influencing employment opportunities and socioeconomic status.

Pluralist Perspective

An approach in sociology that emphasizes the role of diverse and competing interest groups in society, arguing that this diversity contributes to balance and consensus.

Special Interest Groups

Organizations comprised of members with common interests that advocate for specific causes or policies, aiming to influence public opinion and governmental decisions.

Government

The governing body of a nation, state, or community, responsible for the direction and administration of public policy and affairs.