Which of the Following Is an Advantage of Using the Radio

question 26

Multiple Choice

Which of the following is an advantage of using the radio as a media vehicle?

• A) Combines sight, sound, and music
• B) Highly personal
• C) Ability to change message quickly
• D) High quality graphics/reproduction
• E) Many ad sizes available
• According to Ad Lab 9-B, the advantages of using the radio as a media vehicle are:
• (a) intimacy
• (b) loyal following
• (c) ability to change message quickly

---

Definitions:

Linear Relationship

A direct proportionality between two variables in which the change in one variable is directly proportional to the change in another, represented graphically as a straight line.

Relationship

A connection, association, or interaction between two or more variables, where changes in one variable affect the other(s).

Independent Variables

Refers to the inputs or predictors in a statistical model that are manipulated or selected by the researcher to determine their effect on the dependent variable.

COV

A measure of relative variability computed as the standard deviation divided by the mean; also known as the coefficient of variation.