Examlex
A home building company specializes in constructing houses for old people.The houses are constructed with doors wide enough for wheelchairs to pass through,lever-operated door handles,roll-out shelves,and raised toilet seats.Which of the following types of market segmentation does this company employ?
Same-sex Couple Households
Domestic units consisting of partners of the same gender, with or without children, recognized in many jurisdictions as a form of family structure.
Sandwich Generation
Adults who in middle adulthood must fulfill the needs of both their children and their aging parents.
Sandwich Generation
Refers to adults who are simultaneously caring for their own children and their aging parents.
Living Longer
The phenomenon of increased life expectancy, leading to a greater proportion of the population reaching an older age.
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