Which of the Following Enables Better Implementation, Control, and Continuity

question 3

Multiple Choice

Which of the following enables better implementation, control, and continuity of campaigns, and guides the allocation of promotional dollars?

• A)Copy points
• B)Marketing plan
• C)Product concept
• D)Subliminal advertising
• E)Communications media The marketing plan has a profound effect on an organization's IMC.It dictates the role of promotional messages in the marketing mix.It enables better implementation, control, and continuity of campaigns, and it guides the allocation of promotional dollars.

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Definitions:

Regression Analysis

A statistical method for modeling the relationship between a dependent variable and one or more independent variables.

Response Variables

Variables that measure the outcome of a study or experiment, showing the effect of manipulations in predictor variables.

Multicollinearity

A situation where two or more independent variables in a multiple regression model show a high degree of correlation.

Regression Coefficients

Numerical values that represent the relationship between an independent variable and the dependent variable in a regression analysis.